We talk a lot about “360 recruiters”.

But not all 360s are built the same.

There’s a big difference between:

• Someone who can run a process
  vs
• Someone who can genuinely own and drive a search

A true search operator will:

• Build a market map from scratch
• Engage passive candidates effectively
• Position a role commercially (not just read a JD)
• Manage stakeholders on both sides
• Navigate objections and close

Whereas others are more process-driven:

• Working live roles
• Relying on inbound or existing networks
• Less comfortable creating opportunities

Neither is “bad” – but they are very different profiles.

The issue is when businesses think they’re hiring one… and get the other.

Clarity on this upfront saves a lot of pain later.