Most agency recruiters are still selling:
✔︎ speed
✔︎ network
✔︎ fees

Meanwhile, strong Talent Acquisition teams are selling: data, insight, and measurable business impact.

If you want to elevate your brand  especially with senior clients, start using their methodology.

Here are the TA metrics you should steal (and how they help you grow your brand):

1. QUALITY-OF-SLATE METRICS

TA teams track: ratio of qualified profiles, diversity, pipeline depth.

You can track:

• profiles researched
• shortlisted vs screened
• competency match scoring

Brand impact: Positions you as analytical, thorough, and market-credible not “just sending CVs.”

2. TIME EFFICIENCY METRICS

TA teams track: time-to-fill, time-to-shortlist, bottleneck delays.

You can track:

• time-to-shortlist
• interview-to-offer ratios
• client delay impact

Brand impact: Shows you improve the hiring process, not operate outside it.

3. CANDIDATE EXPERIENCE METRICS

TA teams track: candidate NPS, drop-off reasons, bottlenecks.

You can track:

• NPS
• offer acceptance drivers
• feedback turnaround
• common reasons candidates decline roles

Brand impact: Makes you look like a partner who protects their employer brand  not one who risks it.

4. MARKET INTELLIGENCE METRICS

TA teams report: salary trends, competitor hiring, skill shortages.

You can deliver:

• salary benchmarking
• competitor talent moves
• where talent is flowing in/out

Brand impact: Separates you from recruiters who “just take briefs.”

5. STRATEGIC IMPACT METRICS

TA teams show: retention, performance, and business outcomes of hires.

You can track:

• 3–6 month performance feedback
• retention data
• early wins and team feedback

Brand impact: You become the recruiter who shows ROI long after the placement fee is paid.

6. COST AVOIDANCE METRICS

TA teams calculate: cost of vacancy, speed-to-productivity, time saved.

You can demonstrate:

• cost of vacancy reduced
• cost of running internal search avoided
• hours saved for hiring managers

Brand impact: You’re not expensive, you’re cost-saving.

WHY THIS GROWS YOUR BRAND

When you start speaking in TA language, clients see you as:

• a strategic partner
• a market analyst
• a risk reducer
• a brand guardian
• a long-term advisor

Not a vendor.
Not a supplier.
Not a transactional recruiter.